After the great revolutions of the Panda algorithm, which have made the SEO services focus more on content (always keeping in mind the slogan “Content Is King”), sometimes there is the risk of forgetting some fundamental steps concerning the so-called technical SEO: aspects that therefore concern interventions on code, links, structures and everything that goes beyond pure copy writing.
Here are 6 fundamental (and current) points among the many to analyze and keep in mind:
Better www or not www? : setting the preferred version of your domain name is not just a habit. It is used by the search engine to understand what the name is, otherwise it could consider the site as double and disperse the precious Page Rank and Trust between two sites instead of just one. This setting can be indicated through a 301 redirect and can be further indicated within Google Search Console.
Sitemap: this task is now often the responsibility of CMS, but this does not mean that it should not be monitored. In addition to the XML version to be sent to Google Search Console, it would always be suitable to create an HTML version that facilitates both crawling and user orientation.
Site structure: the organization of the pages should follow a pattern of balance and the navigation should present vertical thematic macro areas, in order to form a sort of pyramid. If some areas are too full of content and others are not, with meager main items, perhaps it might be the case to reorganize the structure. Internal links should also follow logic of concatenation between the related pages of a single area, rather than a wild and indistinct tangle.
Responsive site: it has been said and repeated to the point of nausea, but there are still many sites that are properly usable on mobile devices. This penalizes the user, negatively affects conversions and disadvantages the positioning of the site on searches performed by mobile. A handy tool for checking your site is the Google Mobile-Friendly Test.
URL Friendly: in this case we could think of the classic dynamic URL rewriting approach (e.g.: http://www.webdigitalmediagroup.com/index.php?option=3&id=15,a typical sub optimal URL to convert to a more understandable one http: //www. webdigitalmediagroup.com/pagename), but it is good to go deeper and provide clear names, including the main keyword and self-explanatory. All trying not to create one hundred and a hundred character URLs!
Loading time: nothing irritates the user more than a grueling wait. If it is true that every extra second of delay causes a loss of 5% of users, beyond a certain threshold (8-10 seconds) the abandonment is certain. The Google Page Speed Insights tool , or alternatively the Page speed built into the Chrome developer toolbar, can provide an overview of what is delaying the loading of the page. Whether they are heavy images, jagged CSS not indemnified scripts or loaded in the head section, we will know for sure where to intervene.