Many small business owners have a hard time deciding how to make the right decision to design their website. They search the web for help with their website and discover that the choice is more difficult than they thought. Currently there are (literally) millions of websites claiming to be professional web designers. However, one must be careful when choosing the right person or people to trust the image of their company. In this article, I will try to classify web designers into manageable groups and teach the reader the difference between types.
Web designers fall into four general categories: freelance hobbyist, freelancer, web design Dublin company, web development company.
Most of the web designers you will find, especially searching the internet, are freelancers. That is, the people who do web design but are not employed by a web design company. Some are freelancers, but most of these freelancers are hobbyist hobbyists. They find that a copy of FrontPage ™ came with their MS Office ™ Suite. They discovered how much fun creating web pages could be, so they started telling their friends that they could "design" web pages.
The "advantages" of using a hobbyist are that they are very cheap. The "cons" are too numerous to mention, but I'll point out a few. They have no training; they have little knowledge of what makes a good website work; they don't understand HTML or CSS, but only FrontPage point and click; they do not understand general design and design concepts and have little real experience. The main reason they should be avoided for serious entrepreneurs is that their work looks amateurish, which makes their business look amateurish. Who wants that?
A professional is often defined simply by being paid. People think that if you get paid for something, then you are a professional. Maybe that's true at the Olympics, but for the world of business services, you're not a professional until your clients and colleagues establish and respect you as such. Freelance professional web designers are a huge leap from the hobbyist in that they have established a respectable portfolio of work. They have some type of qualified training and experience and have credentials that can be verified by contacting references. They have a good reputation with their clients and other professionals. In general, a good freelance professional web designer can be a good person to make your site. But they are difficult to distinguish from the hobbyist when you are just searching the web.
The good news is that if you find a good one they are significantly cheaper than a web design company. But that is usually the only positive aspect. If your budget limits it, a freelancer will do it for a small project. But anything seriously important should be left to a professional company.
Some drawbacks to using a freelancer are that they are generally part-time, which means they are limited in how much time they can spend on your project. They are also limited in what they can do for you. Most freelancers are specialists in one area and generalists in everything else. Some have no skills at all except their specialty and will often have to find others to fill roles. Furthermore, freelancers are not always cheap, although many of them aspire to start their own business; some are highly sought after and charge $ 100 an hour or more for their work. My advice here is that if you have so much to spend go with a company that has a team of professionals to get the job done in a more timely manner.
Web design company
This is the next step beyond a freelance professional. The web design company offers the "complete show". They provide real project management and have assembled a team of web experts to do a broader range of jobs. A company can provide a much higher level of experience in web design, programming, content development, and more.
Such a company is usually very small, but large enough to handle large-scale projects. Compared to the most qualified freelancer, a company has a diversity of talent and collaboration working for them. The end result is usually a much higher quality product.