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Covid-19 Impact on Email Marketing Market 2020: Trends, Growth and Regional Forecast 2023

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Market Scenario

Globally, the email marketing market is expected to have significant growth over the forecast period. The growth of the market can be attributed to the increasing digitalization across the globe, growing number of internet users, and increasing trend of digital marketing. The email marketing software tools enable enterprises to reach their existing as well as potential customers with right advertisement, in the right way, and at the right time, enabling enterprises to build a strong relationship with their customers. Being the most preferred platform for digital marketing, email marketing is expected to grow with significant rate in the upcoming years. However, budget constraints and lack of awareness, particularly among small and medium-sized enterprises (SMEs) in developing economies, is expected to hinder growth of the global Covid-19 Impact on Email Marketing Market.

In this study on global email marketing market, the market is segmented based on component, organization size, industry vertical, and region/country. By component, the market is segmented into solutions and services. By deployment mode, the market is segmented into cloud and on-premises. Based on organization size, the market is segmented into large enterprises, medium-sized enterprises, and small enterprises.

On the basis of industry vertical, the market is segmented into retail & consumer goods, travel & hospitality, food & beverages, education, transportation & logistics, media & entertainment, BFSI, IT & telecom, and others. Finally, by region, the market is segmented into North America, Europe, Asia-Pacific and the rest of the world. North America is further segmented into the US, Canada, and Mexico; Europe into Germany, France, the UK, and the rest of Europe; Asia-Pacific into China, India, Japan, and the rest of Asia-Pacific; and the rest of the world into Middle-East & Africa, and Latin America.

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Key Players:

The prominent players in email marketing market are GetResponse (Poland), Zoho Campaigns (India), Campaign Monitor (US), HubSpot, Inc. (US), Klaviyo (US), ActiveCampaign, LLC (US), Salesforce.com, inc. (US), SendinBlue (France), Adobe (US), Kevy (US), Pinpointe On-Demand, Inc. (US), AWeber Communications (US), Constant Contact, Inc. (US), Mailjet inc. (France), and Ontraport (US).

Detailed Regional Analysis     

The regional evaluation of the email marketing market covers regions such as North America, Europe, Asia Pacific, and the rest of the world. The email marketing market is projected to develop rapidly through the forecast period from 2018 to 2023. The analysis of the market spots that the North American region is expected to have the major market portion in the email marketing market globally. The presence of nations such as the US, Canada, and Mexico are expected to benefit the region’s expansion. The growth of the region is accredited to the incidence of a huge number of enterprises and an elevated degree of digitalization in the region. Also, the Asia Pacific region is estimated to be the quickest growing region in the email marketing market over the forecast period. The quickly increasing number of enterprises and the mounting adoption of digital marketing solutions in the region are the vital driving factors for the growth of email marketing in the region. Moreover, the enterprises in the region are aware of the major population base of email users, and therefore, they are strategizing to encourage various product and service providers to promote their offerings through emails.

Segmental Analysis

The segmental analysis of the email marketing market is carried out on the basis of organization size, component, deployment mode, industry vertical, and region. On the basis of component, the email marketing market is segmented into solutions and services. Based on deployment mode, the email marketing market is segmented into on-premises and cloud. The segmentation on the basis of the organization size of the email marketing market comprises of medium-sized enterprises, large enterprises, and small enterprises. On the basis of industry vertical, the email marketing market is segmented into travel & hospitality, retail & consumer goods, food & beverages, transportation & logistics, education, IT & telecom, media & entertainment, BFSI, and others. Based on the regions, the email marketing market is segmented into Europe, Asia Pacific, North America, and the rest of the world.

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Table Of Contents

LIST OF TABLES

Table1 Global Email Marketing Market, By Region, 2018-2023

Table2 North America Email Marketing Market, By Country, 2018-2023

Table3 Europe Email Marketing Market, By Country, 2018-2023

Table4 Asia-Pacific Email Marketing Market, By Country, 2018-2023

Table5 Rest Of The World Email Marketing Market, By Country, 2018-2023

Table6 Global Email Marketing Market, By Component, By Region, 2018-2023

Table7 North America Email Marketing Market, By Component, By Country, 2018-2023

Table8 Europe Email Marketing Market, By Component, By Country, 2018-2023

Table9 Asia-Pacific Email Marketing Market, By Component, By Country, 2018-2023

Table10 Rest Of The World Email Marketing Market, By Component, By Country, 2018-2023

Table11 Global Email Marketing Market, By Deployment Mode, By Region, 2018-2023

Table12 North America Email Marketing Market, By Deployment Mode, By Country, 2018-2023

Table13 Europe Email Marketing Market, By Deployment Mode, By Country, 2018-2023

Table14 Asia-Pacific Email Marketing Market, By Deployment Mode, By Country, 2018-2023

Continued…

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