Content marketing is the foundation for the growth of a business. No matter how effectively you promote your content across all platforms, it will lead to no results if you do not reach out to the right target audience.
Content optimisation is a part of content marketing. It is a process of writing your content in a way that helps you reach out to your target audience. It is the process of using the right keywords, relevant title tags and strategically promoting it on social media platforms.
Creating good content is not enough for the success of your business. You also need to ensure that your target audience can digest the information you provide. Your content needs to be promoted across all channels to make sure that people are reacting to it.
Adding bells and whistles to your content will not lead to any results if your content does not reach out to as many people as possible. Now you must have understood that content optimisation is a process of making your content stand out and ensuring that it reaches out to a large number of people.
Content optimisation and SEO optimisation goes hand in hand. Many entrepreneurs think that they have created content and promoted it across all platforms, and it is done, but it delivers no results. Before you learn the ways to optimise content, you need to know what mistakes push you down.
- Your content does not offer value to your audience. When a user makes a query in search engines, they click top three to four links. Even if they click all links, they do not go to the second page. It means you need to make sure that your content stands out from your competitors. If your content is not engaging and providing a solution to their problems, they will not show interest in your product.
- Titles are vague, and they are not SEO friendly. If you want to grab the attention of users, make sure that titles are catchy. Catchy titles intrigue the curiosity of users.
Here is how you can optimise your content.
Use keywords smartly
Never forget that you have to keep search engines and readers happy at the same time. If a user uses a keyword to find your business, search engines will show the link to your website if that keyword is optimised in your content. Keywords act as a bridge to reach out to your audience. Even if you are writing detailed and informative content, you will have to be careful with the integration of keywords. If you do not use keywords, your content will not rank in search engines.
First off, you should pick a couple of keywords from a Keyword Planner that are relevant to your business. Try to incorporate those keywords in your content. However, make sure that that makes sense.
You can also generate content around those keywords for quick results. If you are using multiple keywords in your content, make sure that you have not overly optimised them.
When it comes to content optimisation, you restrict your efforts to promote it on social media channels, but it is not enough. The page title and Meta description also play a paramount role to boost the rank of your content.
Using the primary keyword in page titles can help search engines crawl your page quickly. If you put the keyword on the beginning of the title, you will likely rank in top results of the page.
Improve click-through rate
Ranking in search engines is one side of the coin. The other side of the coin is getting people to click on links. No matter how high-quality content you have generated, low click-through rate can harm your SEO efforts.
Sooner or later, your website rank will go down. Therefore, you should focus on increasing click-through rates along with producing high-quality content.
Make sure that the Meta title and Meta descriptions carry keywords, and they abide by the Google policies in terms of characters Use structured markup. It not only helps search engines crawl the page quickly but also allows users to know about the page in an organised format.
Try to generate content that Google can feature in a snippet. If you create content that directly answers to a query made by the user, Google will prefer it to show it in a featured snippet.
Update old content
Updating old content is also a part of content optimisation. When you published it the first time, the number of people would likely not read it, but updating it can increase its value without publishing new content.
It does not mean that you will update every piece of content. It is not possible either. You can update content that involves trends and statistical data that keep changing over time.
Generate reader-friendly content
Last but not least, producing reader-friendly content is essential if you want to optimise it. No matter how good content you have generated, people will not pay heed to it if it is not user-friendly.
A user-friendly content is one that is simple and easy to understand, does not consist of long paragraphs, has some images and videos, bullet points, tables, charts and infographics for better understanding of the user. Make sure that you attractively present your content.
If you want to optimise your content, you will not only have to produce high-quality content but also bear in mind the tips mentioned above. Content optimisation can help you increase the ranking in search engines and boost sales. If you do not have a robust content strategy, you should take help from a content marketing expert. In case of a shortage of funds, you can take out home collection loans.