Top Seven Consumer Trends In Health & Nutrition In 2020

Linkedin pinterest

The landscape of consumer trends regarding health and nutrition is rapidly changing. The emergence of new proclivities in a healthy lifestyle and changes in perceptions of consumers, making more people recognise the impact of their food choices on vitality, environment and developments in health, nutrition, and wellness sectors.

Since food and health condition also impact how you look, feel and behave in daily life, it's essential to be aware of tendencies and make changes in one's healthcare. Let's delve into the top five consumer trends in health and nutrition globally to shift focus towards a more holistic approach to wellness and healthier living.

Focus On Mental Health

Busy lives with constant pressure and responsibilities take their toll on people that experience stress and anxiety daily. This makes mental health care an essential factor in consumer behaviour.

Whether it's feeling calm, relaxed, confident or self-assured, mental well-being can involve several areas, which makes consumers looking for ways to spend more time on themselves. Therefore more people are taking yoga, participating in meditation, asking for flexible working hours, making hobbies, placing more importance on sleep, and hanging out with friends and family.

What's more, consumers are making effective changes in usual routines with the aim to lead more balanced living and maintain mental health as well as seeking products like food with calming ingredients or aromatherapy that help to relieve anxiety-related symptoms.


Opting for sustainable food continues to be growing value for many individuals around the world in 2020. The sustainability ecosystem is progressing and becoming more requiring, including consumer expectations. Sustainability is an approach to balancing needs with the incorporation of the environmental, social and economic requirements. It includes meeting the demands of the present population without prejudice the ability of future generations to fulfil their needs.

General shifts and movements such as zero waste or reusable packaging and sustainable farming practices are widespread priorities for most consumers.

Furthermore, food choices are usually based on criteria like environmental impact as consumers prefer to buy products with little to no packaging. They also choose fruits and vegetables that are regionally and seasonally grown while some people make changes to grow fruits and vegetables by themselves at home.   

CBD Products

The popularity of social media, fast and on-the-go lifestyles, constantly changing political and environmental outlook have greatly influenced the amount of stress and anxiety people face on a regular basis. Although many consumers tend to work-life balance and focus on mental well-being, stress and anxiety is still an issue for the most of the population, making it's important to find effective ways to alleviate worry and stressful mindset.

Over the past few years, CBD infused products have exploded in the health and wellness marketplace due to the legalisation of cannabis.

Cannabidiol (or CBD) is an active natural substance that is extracted from cannabis Sativa plants. CBD oil is commonly used for relieving different types of pain, reducing anxiety, depression, extreme inflammation, and regulating restless sleep.

In 2020, CBD is a prominent component in various products such as oils, bath bombs, patches, capsules, edibles, CBD infused drinks, cosmetics, toothpaste, and even clothes.

Intuitive Eating

Nowadays, fad diets and quick weight-loss regimens have continued to lose popularity, replaced by more sustainable principles like intuitive eating. This "anti-diet" focuses on balance and enjoying every food in moderation while rejecting terms as "bad" or "good" food.

Intuitive eating is a positive attitude to eating and weight management based on trusting your body's natural signals like fullness and hunger. This approach is about listening to your inner body wisdom and making food choices that feel good in your organism, without judgment or influence from a diet.

Becoming an intuitive eater means to empower a more healthful and joyous relationship with food and meals you consume.

Vegan & Plant-Based Nutrition

One thing most individuals are firmly convinced of is the health benefits and advantages of eating more plants, particularly vegan and plant-based options. Meat-free and plant-based nutrition have become even more mainstream in 2020. More people are cutting cow's milk intake in favour for plant-based milk that is better for animals, environment, and their health. These products are moving to the mass market with high demand and ideally are produced in environmentally-friendly packaging.

Vegan and plant-based menus will continue to expand in restaurants and food companies as well as diets in fields of sports and clinical nutrition. Veganism is also associated with potential beneficial effects, the ecological state of the globe, and a progressive movement to a greener way of life.

Balanced Diet & Lack Of Alchocol

In 2020 many people try not to limit themselves to one type of diet, but rather look for more traditional approaches and experiment with various options such as raw food, gluten-free, lactose-free, low calories, low sugar, etc.

Additionally, young adults choose to limit their alcohol and experiment with an alcohol-free lifestyle and health-focused alcohol decisions. Increasingly, more individuals tend to redefine their relationship with alcohol and decide to refrain from drinking alcohol. This trend is popular with all age groups due to its physical and mental health benefits, improvements in sleep quality and decrease in blood pressure.

Staying Fit

Exercising and staying fit is not only considered an important method of supporting health but for many consumers, it's an essential part of their image.

What's more, men and women that lead an active lifestyle often seek fitness nutrition products to improve their exercise habits, increase endurance, or lose weight. From electrolyte and hydration drinks to protein and energy bars, consumers commonly use specially designed products to give their bodies and workout regimes additional help.

However, a healthy lifestyle and a well-balanced diet might be hard to maintain when dealing with everyday work pressure, anxiety, and stress. Consumers that don't have time to concentrate on their diet prefer to intake dietary supplements as an additional aid to keep fit. People rely on different vitamins and supplements to support health and often use them for their convenience and easy-to-use format.