If you are looking for a Rolex watch, then you are looking for a genuine sell my Rolex, not a smart fake (or a cheeky scam). Unless you have a lot of money to spare, you are probably looking for a good used Rolex watch, as buying these luxury watches can give you a great discount without sacrificing quality. Obviously, only trustworthy sellers sell authentic Rolex. Legitimate Rolex dealers would never attempt to sell a fake, posing as original. In fact, only authorized Rolex dealers have legal permission to sell genuine Rolex watches according to the official Rolex website.
This does not necessarily mean that all unauthorized Rolex dealers selling Rolex watches are selling Folex (fake Rolex), although this is a clear possibility. Genuine Rolexes may be available on auction sites like eBay.com, and as some sites say, they can be purchased on the wholesale secondary market, with the savings transferred to the buyer. Still, it's an unstable business and definitely worth investigating. The Rolex Company is known for requiring its dealers to be licensed, and even its repair centers to be licensed. The company is also known for not selling Rolex parts to anyone else.
This site not only has a list of reputable dealers and repair centers, it also has many helpful links directly related to Rolex sales and tips for buying Rolex watches. It also draws attention to a Rolex price list, a reference to Rolex serial numbers and forums, frequently visited by Rolex experts.