When setting up an online communication strategy for your company, several factors must be taken into account in order to be able to claim maximum visibility. Too many people neglect the choice of the host. Since the price of the website is the main element to master, the most financially advantageous hosting service is often preferred. Yet other details can help you find the right web host.
A website alternates between “uptime” and “downtime” moments. The first must largely dominate so that your site is available as often as possible. If your site is too often out of order, users will get tired – not to mention that your SEO on the search engines will be worse. Finally, avoid any host who does not promise, at least, an uptime guarantee of 99.9%.
Naturally, Internet users hate websites that take time to load. There are 2 main reasons for this: either the code / site are too heavy or the server cannot provide the pages correctly. In both cases make an evolution of your hosting offer will improve the loading time.
Indeed, just like the availability of the server, the loading time weighs as much on your reputation as your SEO. The ideal is to have your own server maintained by a web agency with hosting skills, which can slightly increase the price of the website – but is really profitable thereafter.
The geographical location of the server
When choosing your dedicated host, choose dedicated servers close to you. Most of the time, you can choose where you want to be hosted. This choice is very important because it will impact the availability and speed of response of the server. Indeed, the more accommodation is going to be physically close to your visitors the better the performances will be.
In addition, if your activity is important and concerns a large geographical area, you can move towards solutions to choose the best server based on the location of the user.
The power of the processor
The machines used to host your site must be powerful to allow an optimal loading time. Indeed, PHP and MySQL content require a good web host to be quickly displayed. The sites are more and more complex which implies processing by the server more resource intensive. If your site is particularly rich and / or has significant traffic, consider this major factor.
The reputation of the host
Some hosts unscrupulous in their hosting practices (using malware or publishing illegal content, for example) are automatically blocked on the computer or the user’s phone. Thus, before subscribing to a host, check its reputation and make sure of its reliability. Do not hesitate to ask us for our opinion in the comments!