Email marketing and social media marketing, both are very different from each other but both are important strategies of digital marketing in India because of the results they bring are also quite very different. Here we are giving you some differences.
Different Between Email Marketing and Social Media Marketing
- The reason behind more effective online marketing strategy in email marketing is that the list is segmented. which helps in sending the right message to the right audiences. This helps in controlling unsubscribe and also helps in increasing the conversion rate.
Whereas, if you are using social media, any kind of segmentation is not possible because of the same message which is sent across all the audiences without considering their interest. This ultimately results in low conversion thereby making your plan a complete fail.
- When you are sending an email then you have the liberty to include just one call to action in it and it is usually purchased which ensures that the response is very direct. Once you have sent the message, you can forget about the rest because the ball is another court. When you post a tweet or status update, you will have the audiences responding. This will turn out to be a dialogue which will require you to a conversation with various people. This would be an interactive session.
- When you are using email marketing, you can easily find out the number of people to whom you have sent the email. You can easily work out the statistics, which can be helpful in the next plan of action.
In social media marketing, you cannot actually figure out some specific numbers, but you will have a big pool of statistical figures to deal with. This is because the size of the audience is much larger. And there is a different kind of data you will be left within the end. But you will have no count of the number of contacts who have viewed the message.
So both these Email Marketing and Social Media Marketing strategies have their own pros and cons. FutureProfilez is the best SEO Company in India gives you both marketing strategies to get maximum benefits. They are both meant for a different reason and hence, using them for that particular reason can help you make their optimum use.