So let’s get to practice!
The following are the best tips for newcomers to the SEO world.
Best of all, most tips can be solved without having to mess with your site code!
Develop a keyword strategy
Appearing at the top of Google starts with a good keyword strategy.
Keywords are the terms users will type in the Google search field.
Begin by defining which of these terms most closely relate to your business.
To do this, it is important to go beyond the products and services you offer: think about your customer’s journey and what will interest them at each step.
Choose the most important words and start producing content focused on them.
Having a keyword strategy means that you will focus your efforts on attracting qualified visitors to your site without losing focus.
Produce relevant content
The foundation of SEO remains the production of relevant content.
Google has several ways to identify what’s relevant to a user, according to the keyword they searched for.
Here are some of the following techniques that help improve your page ranking, but the main one is: if your content isn’t really relevant to the user, they’ll never come back .
This means that you will have wasted time producing content that will not generate leads or customers.
In addition, Google has ways of trying to “guess” when the user didn’t like your content, as we’ll discuss later. So irrelevant content ends up being penalized in search results.
Go beyond the superficial
It’s hard to know if content goes deeper into the topic the user has searched for, but Google has got a good criterion: the size of the article.
There is no ideal blog post size, but all research shows that it is essential to go beyond 500 words.
As a result, search engines avoid pages that act as “click bait”, which seek to attract visitors by offering short and in-depth content.
500 words is the minimum, Google understands, to write an article that at least answers the user’s question.
However, content that occupies the top 10 positions in search results is usually over 2000 words.
With this article extension, you can write a very complete and relevant article for readers.
If this is too much for you right now, start over 500 words and gradually produce bigger content.
Never copy content
Search engines do not tolerate plagiarism!
Copied and duplicated content is penalized immediately.
In addition to the page, the entire site may be penalized if copied content occurs on many pages of that domain.
So always produce original content!
Indicate duplicate content with Canonical Tag
Sometimes duplicate content is inevitable.
That’s because for Google, and site.com are two different pages! That is, one will have duplicate content relative to the other.www . Your site. With. br
The solution to this is to use the Canonical Tag.
This is a line of code to insert into the HTML of duplicate pages, indicating the original (preferred) page.
The Canonical Tag has the following format:
<link rel = ”canonical” href = ”www.yoursite.com” />
The quoted page after href is the page you want to be considered by search engines as the main page.
Invest in writing quality
Most search engines are able to identify in hundreds of languages when a page has spelling and grammar errors.
Poorly written content can be understood as malicious page or spam. Therefore, if these errors are very frequent, the page may be penalized.
But it’s not just search engines, right?
Have short URLs
Following the same example, you may have noticed that we only use “intertitles” in the URL, not the entire title of the article, which is “Intertitles: How to make your content more attractive in a simple way!”
The reason is just one: focus!
Google understands that our page is relevant specifically to that keyword.
In the past, many people took advantage of the importance of having keywords in the URL, so they put multiple terms in URLs to try to rank as many words as possible.
To avoid this practice, Google has prioritized small, objective URLs.
Use Keyword Variations in Your Article
In the past, many websites used to rank a keyword by repeating it several times throughout the text.
But good content needs to be written naturally so as not to compromise the reader’s experience.
With that in mind, Google also began to consider minor variations of the keyword.
For example, to rank an article against the keyword “sports news” we might use variations like “sports news” or “sports news” that search engines understand is the same thing and even better that the article was written naturally.
All these above tips will surely help you increase your traffic more and more but the pro tip here is to rely on the internet that is quality and go for expert’s choice du home internet
Stay in touch with your audience, engage your viewers.
If you have more tips to increase traffic, feel free to share in the comments