SEO can be a scary thing for a small business. You always have to compete with the big guys. Not to mention you have to squeeze your whole SEO strategy on a limited budget. It’s hard but not impossible. On this article, you will find some great tips for small businesses on how to shape online marketing campaigns with limited financial SEO efforts.
1. Get to know the Google ranking algorithm:
Set yourself up for long-term success so that you’re not penalized once a new update rolls out. Google executives like Gary Illyes and John Mueller confirm that Google is constantly changing their algorithm, even though most of these changes aren’t publicly announced or described. So it makes sense that 40% of marketers cite changing search algorithms as their biggest obstacle to SEO success.
After all, if everyone knew exactly how to rank in the first position without penalties for shortcuts or black hat SEO strategies, Google wouldn’t succeed in ranking only the best results. Anyone could hack their way to the top without putting in the work.
2. Look for Content Opportunities and your Competitors’ Website:
Another good idea to work on a small SEO budget is to look for content gaps at your competitors. Watch their social media activity to search for their social media marketing strategies, read their blogs, see what they are missing, read the comments and find out what other people’s needs are and start making fresh new content or improve the one you already have. If you found the gaps, you can use the new content and share it to generate a new clientele. SEO services in London UK provide best services and valuable customer experience. They definitely know how to increase ranking of your website.
3. Click Flow:
Click Flow is a free tool that is built to help companies increase organic traffic without more backlinks or posting more content. Through Click Flow, companies can automatically see which pages on their site have the most potential to grow revenues – such as pages that have high impression count in search but a low click through rate. Using that information, Click Flow will keep track of headline tests to help grow your click through from search terms you already rank for.
4. Target long-tail keywords:
There are two main types of keywords — general competitive keywords and long-tail keywords. If you have a limited marketing budget, it’s best to focus all of your SEO efforts on long-tail keywords. A long-tail keyword is a phrase that is very specific to your customers’ needs.
Both keywords are relevant to your business, but the long-tail keyword is the phrase you should be targeting. Why? There are probably hundreds of other businesses that are targeting the keywords similar as yours, which means the SEO competition is fierce. Therefore, you have a better chance of ranking with this keyword since it is less competitive. Since long-tail keywords are also more specific, small businesses will be able to reach a much narrower audience of people.